startupmania

This our track geared towards development manager and product managers for Israeli software exporters: from young, innovative start-upers to world leaders such as Checkpoint or Amdocs.

If you missed the last post, about CloudCon’s Enterprise track, you can find it here. If you’ve read that post, then you already know that CloudCon has already seen more than 1000 sign-ups, and over 40 professional speakers that will give talks throughout the general assembly, the four parallel tracks and the professional workshops.

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CloudCon’s ISV track will begin at 11:30 am, parallel to the Enterprise, Security and SmartPilot tracks.

Development managers who are currently working on Cloud Applications for their clients will probably be interested in a lecture by Guy Nirpaz of SaasPulse, which offers an analytics component for SaaS applications. Nirpaz will elaborate on the various user activity tracking procedures in SaaS systems, and just think of the thousands of potential clients which will receive a free registration code – several months later, your sales people will be sent to continue negotiations with those users who are actually serious. You will need an analytics solution that will assess their activity in the system in order to find those users.

The next lecture will see two people take the stage: Noam King, the man leading Microsoft Israe’s Azure technologies, and Maor David-Pur, Microsoft’s development advisor for ISV companies. The two will explain when exactly should a software development team use Microsfot’s cloud platform, and I’m sure this lecture will prove interesting to plenty of development managers who work with Microsoft’s platform as well as those who do not.

The next speaker will be Astrials’ Vitaly Kushner. Astrails is a start-up development lab, which works mainly with Ruby and open-source products. Many of the attendants of OPEN2010 had the privelage of participating in Kushner’s Ruby workshop, and now he will share his knowledge of public clouds start-up companies work with, and any and everything you need to do with your code once its ready to be sent into the cloud. I assume he will focus on Amazon’s cloud, but you can never know.

Genesis Partners’ Eden Shochat has chosen a lecture in a direction I’ve never heard from any of the convention speakers I’ve talked to. He identifies a type of business-technological activity which is slightly different from the common conception of the global cloud, and focuses on different modules which are already offered for cloud use and allow ISV companies to offer fast products and services, which work and are not too expensive. These services are the building blocks, and follow a basic structure of payment only for those resources which your clients acutally use, and they allow companies to create applications which will prove to be constantly profitable.

Next up will be Alon Girmonsky, from CloudIntelligence, and he will be offering a cloud platform for testing your applications. He will showcase the directions in which software testing cloud-based applications are going – such as testing performance for thousands of beta users or checking performance from users all across the world.

After software testing is over, it’s time to turn a profit from it. Shlomo Weiss is SafeNet’s business development managers and he will expand on the correct models to use in order to turn a profit from an international market. He will base his lecture on an overview of success stories of international ISV companies who already work with SafeNet.

Finally, a lecture which is sure to be interesting to all those development managers who need to transition their software to a SaaS model. Moshe Kaplan, R&D manager for ESI will expand on the right design for a cloud application, and how to reach it.

All this will follow, as mentioned, the general assembly and parallel to three other tracks (the enterprise track, a security management track and a Start-Up/Venture Capital track). It will be possible to move from one track to another, so look over the agenda and mark the most interesting lectures. Following the tracks we will adjourn for a festive lunch, followed by three parallel workshops on working with the cloud services offered by Google, Amazon and Microsoft. Anyone who’s considering working with any of these services should attend, as you can expect to gain much insight and maybe even a few months of free trials.

So take a day off before the convention, rest well and arrive refreshed. Keep your schedules clear for the day – as we will attack the cloud from all sides, from 8:00-17:00.