Israeli start-up SundaySky, which created automated production solutions for video clips based on existing web content, has raised $9 million in a second fund-raising round. The company, founded by Smulik Weller and Yaniv Axen, has already raised about $8 million from the venture capital funds Carmel Ventures and Globespan Capital Partners.
The company provides a platfrom for turning numerical data, statistical information or still pictures – the type of data we are used to consume on the internet – into light video clips, the kind which intigrate the raw material into fixed template in order to create a richer presentation.
The current fund-raising round was spearheaded by the venture capital fund Norwest Venture Partners, Carmel Ventures and Globespan Capital Partners, which have previously invested in the company, also joined in the current round. Following the investment, Dror Nahumi, a partner in Norwest Venture Partners, will join SundaySky’s board of directors.
SundaySky’s product may be of interest to e-commerce websites – who wish to expose in an interesting manner as much of the products out of the near infinite stock which they can sell; dating sites and social networks – which contain thousands upon thousands of photos and information about their respective users, which can then be integrated into an interactive film that will be used to get to know the user better; and even news sites – which could now present a sort of filmed edition, updated in real-time, of all the latest news stories, or the ones most read, and even add to the film relevant visual details which appear in related stories. Naturally, these automated videos based on existing content allow websites to integrate video adevertisements into these films and create an additional advertising income.
According to company spokesmen, the dynamic integration into the clients’ website involves merely updating a few lines of code, as all data analysis and movie making work, according to the chosen template and business logic, is done via a SaaS on SundaySky’s servers. SundaySky’s movie-producing product only needs to receive the relevant data feed from the website’s database, content managing system, or even a static web page, and is then able to produce a video based on this data, which is updated in real time and appears on the web page.
Click here to view a film produced by SundaySky for History.Com
Translated by Itai Rosenbaum
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