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The company, founded in 2008, provides a SaaS solution for the planning, managing and tracking of marketing campaigns across social networks and employs roughly 15 employees in its Tel Aviv offices. It was founded by Eran Gilad, Yaniv Ben-Arie, Asad Shtekler and Niv Singer, and among its board of directors are Yaniv Golan, on of the two founders of the start-up Yedda which was sold to AOL.

According to Gilad, who serves as the company’s CEO, tracx is already showing profits, and possesses about twenty significant clients, mostly consisting of publicity and media marketing offices which run social campaigns on the web for their clients. “In Israel we work with McCan Ericson and their Israeli clients as well as with Refresh. At the same time, we develop our activity against our American clients,” says Gilad. “Our product provides the advertising office with End to End platforms for planning and managing the activity of commercial displays on social networks. Today we already work with Facebook, Youtube, Twitter, Digg, Delicious and other leading blogging and forum platforms.”

Gilad tells that the company provides the advertising office a complete solution for managing each marketing process they may need online, from product launch to online tracking of social discourse around a specific brand or products, textual analysis of the comments made on the brand, identifying key players in the social networks related to the brand and even the ability to identify the elusive ROI, the cost vs. gain ratio that the client receives as a result of the marketing he funds on the social network.