It seems that the photo identification application field is about to reach its boiling point, with Google announcing back to back purchases of start-ups which develop photo identification algorithms or locating graphics with similar parameters to other graphics. Google’s latest purchase was Like.Com, which was founded based on the facial recognition start-up Riya, but in recent years focused its efforts around photo identification applications which deal with the e-commerce world. Several months earlier, Google bough Plink, a british start-up which specialized in analyzing photos via cellular phones.
StartUpMania has just found out that the round of venture capital investments is set to reach Israel’s shores, and the first to enjoy it are Israeli start-up SuperFish, founded by Adi Pinhas and Michael Chertok. The start-up is set to enjoy investments from the DFJ fund and Xenia.
It should be noted that photo analysis is a popular field in Israeli software circles, as well as Israeli start-ups such as PicItUp, who already work with Shopping.com and other companies which offer a wider range of photo analysis tools for social networks or cellular devices, such as Face.Com.
Translated by Itai Rosenbaum
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