startupmania

Venture capital funds like investing in experienced entrepreneurs, ones who have already served in big parts in the IT world, and are looking to start a new start-up company.

So to all the VC representatives reading this, there are few men who answer to this definition, and one of this rare breed is Moshe Greenberger, former manager of EMC’s Israeli development center, and before that, the development manager of nLayers – a Gili Ra’anan (current partner at Sequoia Israel) owned start-up.

Greenberger’s new start-up, founded with David Lehavi, a former academic and senior algorithm developer for Correlix, is called Ximera Software, and according to Greenberger will “offer application developers a development tool for parallel processing computers.”

In an interview with StartUpMania, Greenberger explained that “many applications, in the video recognition, photo recognition, protein analysis or even simulators, require heavy computational power, some of which is readily available to the customer but is not used. We will offer a new tool for developers that will help them develop applications that will know how to utilize parallel processing power.”

What does he mean? Check out the Wikipedia article for GPGPU, a technique which allows you to use your Graphic Processing Unit for tasks which are traditionally done by your CPU. This is one of the more interesting ways to get more processing power out of your computer, but it requires special programming from the application’s developers.

“The problem with building applications which make use of parallel processing techniques is the knowledge gap between the academic leaders in the field and the developers of regular applications who do not know how to develop applications for parallel computing platforms,” Greenberger explains. “Often, developers simply do not make use of hardware that is already at their service.”

Translated by Itai Rosenbaum