Israeli start-up Nuconomy, which develops media website’s visitor’s activity monitoring systems, will probably be sold to internet company LivePerson.
This will make a trifecta of purchases LivePerson has made in Israel, following the purchase of HumanClick for $9 million and Kasamba for $40 million in 2007.
According to estimates, this is not a successful exit for the company’s investors, and Nuconomy, whose monitoring systems are installed in some large Israeli portals but didn’t succeed very well abroad, will come down to only several million dollars, based on best-case scenarios.
Nuconomy was founded in 2006 by a group of former Microsoft Israel employees: Shahar Nechmad, Haggai Shahar, Eli Shahaf and development manager Yosi Taguri. The company has raised a seed investment from Joseph Vardi, Shlomo Nechma and Tal Barnoach. In 2007, it raised about $3 million from WPP Digital.
Like many other analytical projects, once again Nuconomy proves that an analytics solution of which the conclusions are not utilized automatically to generate profit for the client, and does not offer immediate integration with a CMS – is just not enough, and is not put to use properly by the media organization.
Translated by Itai Rosenbaum
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