startupmania

PageOnce, a start-up operating out of Kfar-Saba, which offers aggregation services for personal content on cellular phones, has raised an additional $6.5 million.

Among the investors are Hertzelia based Pitango Venture Capital as well as the American HillsVen Capital.

PageOnce was founded in 2007 by Guy Goldstein, a former executive at Mercury Interactive and HP. The company is, in essence, a development center of Mercury Interactive and HP alumnus. It had previously raised roughly $3.5 million. It offers large-scale organizations an “entryway” to their clients cellular surfing routines.

PageOnce’s solution, a beta version incorporating an application Gateway and personal portal, strives to offer a friendly user interface to a variety of internet services smart-phone users regularly visit.

PageOnce’s marketing efforts focus on the commercial departments of large banks, airline companies, media companies and other content providers that could easily join PageOnce’s platform and increase their presence among the users of iPhones, Android phones, Blackberrys and their ilk.

Nissim Tapiro acts as PageOnce’s development manager, also a former HP and Mercury Interactive employee. Like Tapiro and Goldstein, Noam Nir, product manager, CTO Alon Huri, QA manager Dikla Binder-Zur as well was the development team manager Yaron Shapira – are all former employees of Mercury Interactive’s development center, which was purchased by HP.

Translated by Itai Rosenbaum