startupmania

WinBuyer, an Israeli start-up providing price-comparison algorithms for American and British retail websites received an investment from Giza Ventures, an Israel-based venture capital fund. A second, currently undisclosed fund has also joined the investment in WinBuyer.

WinBuyer was founded by Miki Balin, founder and owner of the Tel Aviv advertising agency Balin-Adeto-Cohen, and Alon Weinberg. It is currently staffed by 20 employees.

The companies profit model is based on advanced models of affiliate marketing. WinBuyer offers E-commerce websites the ability to incorporate external links to products similar to the ones the website offers on other commercial websites. The information on products sold on other website is located via WinBuyer’s search engine, and thus WinBuyer allows websites to earn commission through directing customers to other, similar electronic stores.

Through WinBuyer technology, a website specializing in, for instance, digital cameras provide its customers with links to camera models similar to the one the customer is currently browsing and are not offered by the current website. Furthermore, should an item run out of stock, a website can direct its customers to other webpages which do carry the item in question. Should the customer purchase an item through a forwarding link – the owner of the linking website earns the affiliate fees that the linked website pays for forwarding customers to it, and not one of a myriad of other alternatives.

Unlike other affiliate programs, which anyone wbespace owner can join, WinBuyer also preforms all behind-the-scenes deals. It charges the affiliate fees from websites and splits the profits with the website that forwarded customers to an affiliated site.

Several months ago, the company was joined by Eyal Keren, who was VP of Business Development at Pudding Media and A9.com. It is currently looking for new employees, especially in the marketing/commercial analytics field.

Translated by Itai Rosenbaum